Murfreesboro, TN Local Marketing Strategy Services
Let us help your business, organization, or non-profit design and develop a marketing strategy that hits the five core areas that your business needs to thrive and establish your organization as a market leader within your industry.
All of our marketing strategy plans focus on building a 5-star reputation, social media marketing, traffic generation, funnels, and automation, our exclusive business growth strategy, as well as digital and print marketing.
It's an all-in-one approach to dominate your own local market and make your organization top of mind.
What You Get
Building a 5-Star Reputation Strategy
The first area any business or organization needs to focus on is its online reputation. This is the one thing that you can control and use it to make yourself a market leader. Our strategy focuses on three main processes.
- Manage
- Build
- Market
First is managing your reputation, you don't know where you are at until you see all of the results. We provide several services within our reputation management platform.
MONITOR ALL DIRECTORIES
We monitor your reviews from all of your directories including Google, Yelp, Facebook, etc.
MEDIA CENTER & TRAINING CENTER
We build out your very own media center to help with attracting new reviews as well as your very own training center. Finally, within the management area, we allow you to build and run promotions to your customers with our own CRM.
YOUR OWN CRM SYSTEM
Now that we know what your reputation is online, we can start with the build phase of the reputation strategy.
RATINGS PAGE, FEEDBACK PAGE
We will build out your very own rating page, feedback page, and sign-in form. These all can be used to start the process of getting feedback and converting that feedback into positive reviews for your business or organization.
SIGN IN PAGE
You can even use our platform to page your guests at your restaurant or location to alert them that you are ready to see them or seat them now.
The last two build services include allowing you to collect feedback with unlimited surveys and review request campaigns. If you have a current customer list, load it into our platform and send out a complete campaign that we build for your business to ask for feedback and get a bunch of new 5-star reviews.
Now that we know our reputation, build out the core strategies, and put them in place to collect feedback and positive reviews, the fun part begins. The crazy part is, that this is where traditional reputation management services stop. But this is where we excel.
LIVE_STREAM YOUR REVIEWS
We start by allowing you to livestream your reviews on your website. Our own studies have shown an increase in website conversions of over 250%. As far as we know, no one else is offering this and we can even add a custom call to action to make a call, redirect to a form, schedule an appointment or send you to another page on your site.
SOCIAL REVIEW IMAGES
Next, we will create social review images and post them to your own social media platforms. We create several formats and variations that are perfectly formatted for each social media network. Finally, we build your very own full-page testimonial widget that auto-updates with all of your directory's reviews in one place.
30 SECOND & 60 SECOND REVIEW COMMERCIALS
We even can build out 30-second and 60-second review commercials and post these on your social platforms, or website or use them any way you want to, they can even rank on Google.
Social Media Marketing Strategy
POST 2 TIMES PER DAY
Every business or organization needs to be using social media on a daily basis. When posting on all your social media networks, your content needs to be engaging and focused on bringing value to the viewer. It's not all about promoting your business all the time.
CREATE & SYNDICATE
See we have discovered a secret that most marketing companies don't tell you when it comes to social media. Your business needs to post at least 2 times per day on all social networks. That means you need to create, syndicate, and post 60 times per month. That is why we created our 60x social posts strategy. The best part is, that we can do all three services for your business as part of our social media strategy.
R STANDS FOR RECREATIONAL
When it comes to creating engaging content it's not all about promoting your business all the time. The R in the recipe strategy stands for recreational content. This includes the following type of content:
- Funny
- Jokes
- Throwback
- Holidays
This content is posted (6) times per month with a 30X strategy or (12) times with the 60X strategy.
E STANDS FOR EDUCATIONAL
The educational content is all about educating your audience and deals with the following types of content:
- Facts & Trivia
- Trends & Research
- Tips and Tricks
- Case Studies
This content is posted (5) times per month with a 30X strategy or (10) times with the 60X strategy.
C STANDS FOR CONVERSATIONAL
Conversational content is all about creating engagement and conversations on your posts and deals with the following types of content:
- Surveys & Polls
- Fill in the blank
- Tips and Tricks
- Case Studies
This content is posted (4) times per month with a 30X strategy or (8) times with the 60X strategy.
I STANDS FOR INSPIRATIONAL
Inspirational content is all about showcasing results, success, and wowing your audience. This type of content deals with the following types of content:
- Quotes
- Before/After
- Client Success
- Inspiring Images
This content is posted (3) times per month with a 30X strategy or (6) times with the 60X strategy.
P STANDS FOR PROMOTIONAL
Promotional content is where most businesses succeed with offering deals, discounts, offers, and reviews. Promotional content deals with the following types of content:
- Discounts & Offers
- Live Events & Demos
- Customer Reviews
- Webinars & Training
This content is posted (2) times per month with a 30X strategy or (4) times with the 60X strategy.
E STANDS FOR ENTREPRENEURIAL
The entrapreneurial content is all about your business and showcasing its inner workings. Entrepreneurial content deals with the following types of content:
- Behind the Scenes
- Personal Life
- Featured Employees or Partners
- Mission/Vision/Values
This content is posted (1) times per month with a 30X strategy or (2) times with the 60X strategy.
AN OFFER WITH EVERY POST
When it comes to creating engaging content it's not all about promoting your business all the time. But with our RECIPE strategy, we kind of forgot to tell you we do it with every post. See, while we send out the different types of content, each post whether it is our own content, someone else's or an image, everything has an offer attached to it.
Our social offer strategy allows us to not only create your content, and syndicate it, but all add a promotional aspect to every post when someone interacts with your social posts. So, when they are taken to your website to read your latest post after clicking on your social post, there will be your website social offer.
They click on that social post that goes to a 3rd party site, guess what, there is your post click social offer right on their website.
Finally, we can even add your static post offer on all your images that allow your audience to see and grab your promotional offer. We can even allow you to add this advanced social strategy to your email offer campaigns as well for your newsletters etc.
This is what makes us different from other social media marketing companies out there, we do engaging social content but every post is also selling and promoting your business with our social offer software and our social offer strategy.
HUGE BILLBOARD AD
Would you run a billboard ad with no information, no call to action or just an image to promote your business? We don't think so and yet on social media, almost all businesses do this with their social covers. 50% or more of the home page on Facebook, and Twitter and 30% on YouTube is your social cover.
With our social cover strategy, we allow you to use the social cover to engage your followers and market to them to get more customers. This is one of the biggest missed opportunities that most businesses just let go. Not anymore, your business can now consistently market your brand and your message across all of your social media profiles.
Here is what you can do with your social covers:
OFFER COVERS
- Sell Special Offers
- Give Discounts
- Promote Giveaways
CELEBRATION COVERS
- Celebrate Holidays
- Celebrate Special Occasions
- Celebrate a Cause
REPUTATION COVERS
- Promote your 5 Star Reputation
- Spotlight Customers
- Promote Expertise
BRANDING COVER
- Inspire Buyers Experience
- Brand Your Slogan/ Unique Selling Position
- Showcase Products or Services
Paid Traffic Marketing Strategy
BANNER AD STRATEGY
Info on banner ad strategy
VIDEO AD STRATEGY
Info on video ad strategy
GOOGLE BRAND AD STRATEGY
Info on google brand ad strategy
Funnels & Automation Strategy
OUTBOUND MARKETING AUTOMATION STRATEGY
Info on outbound marketing automation strategy
LEAD CAPTURE STRATEGY
Info on lead capture strategy
SALES FUNNEL STRATEGY
Info on sales funnel strategy
Digital & Print Strategy
digital and print strategy
Local Business 7 Secret Growth Map Strategy
In this advanced process map, we will show you what all business owners and organization leaders need to be focused on so you can do the following.
- Predictably Increase Revenue each month
- You could execute strategies that increased profits instantly
- Scale your business without all of the current roadblocks
Our secret growth map strategy shows you how to use the single greatest innovation in business that has made more millionaires and successful businesses than any else is the franchise model. So why the franchise model? Here's why:
- The franchise model is a duplicatable and scalable growth strategy that did not rely on talent or expert experience.
- If you want your business or organization to grow, you need to map a growth strategy so you, your current and future talent are on a clear path to success.
With our growth map strategy, you will get the opportunity to get to work on your business rather than in your business. We can help you map out a growth strategy that will give you the success you're looking for.
We can and want to help your business map out these strategies for your business and provide the 7 secret profit centers for any business including:
- Marketing Strategies
- Sales Conversion Strategies
- Referral Strategies
- Client Fulfillment Strategies
- Hiring Strategies
- Management Strategies
- SOP (standard operating procedures) Strategies
You can see the entire mapped-out process visually by clicking on the link below. If you want to know more or develop your own personal set of 7 secret profit center map strategies, we would love to help out.
Start Your Marketing Strategy Session With Us Today!
There is never a better time to get started building, and developing your own marketing strategy for your organization. Contact us to get your Marketing Strategy Session today!