What is EDDM?
EDDM (Every Door Direct Mail) is a direct mail marketing program used by businesses like yours to reach out to your potential customers. The steps involved in a full-service EDDM campaign are as follows: First, select the target area by using a postal carrier route map at the USPS website and identify the areas that are most likely to contain your desired customer base. Next, design your mail piece, which should be attention-grabbing and contain relevant information or a great CTA along with an offer or coupon. Then, print your mail piece and deliver it to the local post office associated with the carrier routes, there could be more than one depending on which routes you choose. Finally, the post office will deliver your mail pieces to every household (and business, if desired) on the selected postal routes. EDDM is a cost-effective and targeted marketing that can help businesses like yours to effectively reach more potential customers in your desired geographic areas.
What is Print-Only EDDM?
Print-only EDDM (Every Door Direct Mail) is a service we offer so you have us create an EDDM-approved design or have your print-ready EDDM-approved design printed and sent to directly to you. Once you approve the design proof, we print the postcards, sell sheets, or flyers and you complete the rest of the EDDM process.
We can bundle the mailers in bundles of either 50 or 100. You would then, need to select your routes, pay the postage, sort, the mailers per your carrier routes and play facing sheet and then drop them off at the post office(s) so they can deliver your EDDM mailers.
Some benefits of EDDM?
- Reach customers at home. Get messages, sales, and promotions directly into the hands of your target consumer.
- No more mailing lists. Let the USPS do the work of creating precise lists to saturate specific areas, saving you the hassle and cost of generating your own.
- Flexible size ranges. Choose from our diverse selection of sizes and finishing options that fit into the USPS’s EDDM restrictions for virtually endless marketing possibilities.
- Print-only solution. Ordering online is simple. We even take care of the bundling in lots of 50 or 100 and ship your mailers to your location. You would then have to finish the EDDM process yourself.
EDDM Postcard Specs
Sizes
- 4.25" x 11"
- 4.5" x 12"
- 6" x 12"
- 6.25" x 9"
- 6.25" x 11"
- 6.5" x 8"
- 6.5" x 9"
- 6.5" x 12"
- 7" x 8.5"
- 8" x 6.5"
- 8.5" x 7"
- 8.5" x 11"
Stock
- 14PT C2S
- 16PT C2S
- 100LB Gloss Cover
- 80LB Gloss Cover
Colorspec
- 4/1
- 4/0 (4 color front)
- 4/4 (4 color both sides)
Coatings
- Aqueous Coating
- UV on 4-color side
- Matte
- UV Coating Front Only
SPOT UV SIDES
- Spot UV Front
- Spot UV Back
- No Spot UV
- Spot UV Both Sides
EDDM Flyer Specs
Size
- 4.25" x 11"
- 4.5" x 12"
- 6" x 12"
- 6.25" x 9"
- 6.25" x 11"
- 6.5" x 8"
- 6.5" x 9"
- 6.5" x 12"
- 7" x 8.5"
- 8" x 6.5"
- 8" x 10"
- 8.5" x 7"
- 8.5" x 11"
- 8.5" x 14"
- 9" x 11"
- 9" x 12"
Stock
- 100LB Gloss Cover
- 80LB Gloss Cover
Colorspec
- 4/1
- 4/0 (4 color front)
- 4/4 (4 color both sides)
Coatings
- Aqueous Coating
- No Coating
EDDM Sell Sheet Specs
Sizes
- 8" x 10"
- 8.5" x 11"
- 8.5" x 14"
- 9" x 11"
- 9" x 12"
Stock
- 14PT C2S
- 16PT C2S
Colorspec
- 4/1
- 4/0 (4 color front)
- 4/4 (4 color both sides)
Coatings
- UV on 4-color side
- Matte
- UV Coating Front Only
SPOT UV SIDES
- Spot UV Front
- Spot UV Back
- No Spot UV
- Spot UV Both Sides
