EDDM (Every Door Direct Mail) is a direct mail marketing program used by businesses like yours to reach out to your potential customers. The steps involved in a full-service EDDM campaign are as follows: First, select the target area by using a postal carrier route map at the USPS website and identify the areas that are most likely to contain your desired customer base. Next, design your mail piece, which should be attention-grabbing and contain relevant information or a great CTA along with an offer or coupon. Then, print your mail piece and deliver it to the local post office associated with the carrier routes, there could be more than one depending on which routes you choose. Finally, the post office will deliver your mail pieces to every household (and business, if desired) on the selected postal routes. EDDM is a cost-effective and targeted marketing that can help businesses like yours to effectively reach more potential customers in your desired geographic areas.